WA Day & WAOTY Awards
Overview
Using Celebrate WA’s brand guidelines as a foundation, I enhanced the look and feel across their two flagship programs: the WA Day Festival (metro and regional) and the Western Australian of the Year Awards (WAOTY). The campaigns spanned awareness, event collateral, and high-profile activations that celebrated Western Australia’s culture and achievements.
Approach
For WA Day, I developed a flexible creative system that translated across social, digital, press, and live activations. A major highlight was the partnership with the West Coast Eagles, where I designed boundary LED graphics, scoreboard animations, stadium signage, and a commemorative coin for the official coin toss. The regional events campaign has already run successfully, while metro events are currently rolling out awareness creative.
For WAOTY, I built on the official brand guidelines to create a premium visual identity that enhanced the sense of prestige and occasion. This covered press, digital, invitations, and event collateral, including signage and two booklets—one for the luncheon and one for the gala dinner—ensuring a consistent and sophisticated experience across every touchpoint.
Deliverables
WA Day Festival (regional & metro): Social, digital, and press campaigns; regional event collateral for eight individual locations; metro awareness creative; event day signage
West Coast Eagles game day partnership: Stadium-wide digital signage (boundary LEDs, scoreboard, concourse) for both WA Day festival and WAOTY awards, commemorative coin toss design
WAOTY Awards: Press and digital campaigns, invitations, event signage, luncheon booklet, dinner booklet, Yagan tower thank you animation
Results
The refreshed creative was very well received at regional events, with the visuals strengthening the sense of occasion and community. The design system will continue to carry through to metro WA Day celebrations in November and into future WAOTY events.
Existing brand guidelines for the WA Day Festival
Initial creative for regional events
Hype post for Instagram
Facebook event banners
Instagram story
Select regional socials
All are multi frame carousels on Instagram
Press and additional collateral
The West Australian m6x6 press ad
The West Australian m3x6 press ad
Exclusive colouring in pull out for The West Australian
The West Australian m6x6 press ad
Event posters for region centres
Leaderboard
Billboard
MREC
Digital display assets
Mobile banner
Digital halfpage
WCE v Geelong game day signage
A glimpse of the WA Day regional boundary graphic behind Ryan Maric
Custom designed commemorative coin used for the coin toss at the beginning of the game
A small section of the boundary graphic for WA Day (regional events)
A small still of the boundary graphic for WA Day (metro event)
In addition we created digital signage for the outside amphitheatre screen, ticketing screens, totem screens, scoreboard and monitors lining the walkways inside the ground
WAOTY Breakfast booklet and event collateral
WAOTY Breakfast booklet
WAOTY Breakfast table trifold
WAOTY Breakfast name badge
WAOTY Breakfast place name
WAOTY Breakfast digital screen
Gala dinner invite and press ads
The West Australian m6x6
The West Australian m3x6
Dinner event invite
Winners announcement on Instagram
Select socials and digital display ads
MREC
Promo card
Email Signature
Ticketing header
Gala dinner booklet
Yagan tower animation to congratulate winners
Yagan tower video mock up