Distrikt Whiskey is a boutique micro-batch whiskey brand that I’ve been involved with since its inception, holding an ownership stake and shaping its entire creative direction. I developed the complete visual identity and brand language—spanning the logo, packaging, website, and social media presence.

I designed the label system and box packaging, hand-applying labels for early releases. To extend the brand into a cultural space, I also created a small apparel line for one of the first drops and shot it in studio and more recently a line of custom designed Seiko Presage watches.

The identity was conceived less as traditional whiskey branding and more as an ongoing art project. Rather than relying on familiar whiskey tropes like leather, wood, and tumblers, I created a visual world that feels esoteric, unconventional, and deliberately distinct. Produced in small micro-batch quantities and sold at a premium, Distrikt Whiskey has the freedom to push boundaries and position itself as an art and design-led brand experience.