Telethon Golf Day
Campaign Overview
Building on the original creative I developed in 2024, this year’s work refreshed and elevated the Telethon Golf Day collateral. The aim was to refine the design system while staying true to Telethon’s overall aesthetic and event identity.
Approach
Updated the creative with a more polished, contemporary look that reflected the prestige of the event while maintaining Telethon’s approachable, charitable tone. The refreshed visuals unified all collateral, giving the day a cohesive and elevated presence.
Deliverables
20-page charity auction booklet
Menu tricards (menu, partners, sponsors)
Auction & pledge cards
Wish list cards
Event signage (coreflute, marquee, lectern & welcome signs)
Digital assets (table plan & welcome sign)
Event invitations
Results
The updated creative was very well received, significantly elevating the event experience. It enhanced both the auction materials and the event environment, building on the strong foundation of the 2024 creative and setting a higher benchmark for future events.
Exerts from 20-page charity auction booklet
Auction and pledge card designs
Event coreflute and marquee signage
Tri-fold table menu and sponsor card
