Telethon Leeuwin Lunch

Campaign Overview

Creative for the exclusive Telethon Leeuwin Lunch, an invite-only fundraising event held at Leeuwin Estate in Margaret River. The centrepiece was a 32-page auction booklet, supported by a full suite of event collateral and invitations that reflected the prestige and intimacy of the occasion.

Approach

Developed a refined visual direction that blended seamlessly with Telethon’s brand while capturing the sophistication of the Leeuwin Estate setting. The creative system ensured consistency across print and digital materials, enhancing the guest experience from invite through to the event itself.

Deliverables

  • 32-page auction booklet

  • Invitations

  • Menu design

  • Pledge cards & wish list cards

  • Auction cards

  • Lectern sign

  • Welcome signage (print & digital)

  • Place names

Results

The creative was very well received, with the visual identity contributing to a polished and memorable event experience. The work demonstrated how thoughtful design could strengthen the sense of occasion while supporting Telethon’s philanthropic mission.

Exerts from 32-page charity auction booklet

Auction and pledge card designs

Event menu