Telethon Giving Celebration

Campaign Overview

The Telethon Giving Celebration is the most significant event outside of Telethon Weekend, bringing together major partners, donors, and community representatives. For 2025, I was responsible for the full suite of visual communications, with the centrepiece being a 44-page Impact Brochure.

I built from Telethon’s established brand guidelines but introduced a refreshed look and feel to give the event a stronger presence across print, digital, and live environments. This included designing all event screen artwork, ballroom displays, and animated content for Yagan Square Tower in the Perth CBD.

The scope of work extended from large-format executions to smaller collateral such as the Positive Pegs initiative, showcasing both scale and craft. I also produced a full range of social and digital campaign assets to drive awareness and engagement in the lead-up and post-event.

Deliverables

  • 44-page Impact Brochure

  • Event screen artwork and ballroom digital displays

  • Animated content for Yagan Square Tower

  • Positive Pegs initiative collateral

  • Event collateral suite (signage, registration, photo wall, branded partner elements)

  • Social and digital assets: leaderboards, MREC, billboards, mobile banners, TruSkin

  • Press and communication materials

This was a highly challenging project due to the number of stakeholders and levels of approval required. It demanded close collaboration, adaptability, and persistence to bring the creative vision through to delivery across every touchpoint.

Select printed assets from various stages in the campaign

Distilling the pages from the brochure for socials

Babies

Equipment

Mental Health

Digital display assets

Billboard

Leaderboard

MREC

Promo Card

Halfpage

TruSkin

Mobile Banner

Event screen artworks

Babies

Equipment

Mental Health