The West Australian x Subscribe with Google
Campaign Overview
A social-first campaign promoting a 25% discount on 12-month digital subscriptions. The challenge: refresh how The West Australian’s digital edition was presented—beyond static screenshots—while staying true to its heritage.
Social media animations
Approach
Created animations highlighting popular sections of the paper in a fresh yet
familiar way.
Designed press ads and awareness assets tailored for Instagram, targeting
recent engagers.
Navigated restrictions on political content during a heated election cycle.
Deliverables
2x section-focused animations (1350px & 1920px)
2x press ads
3x awareness animations
Results
The campaign drove a significant uplift in click-throughs and subscriptions, establishing a new visual language for future marketing.
Press ads
The West Australian m12x6 press ad
The West Australian m3x6 press ad
Awareness social posts
3x versions
1x A/B with alternate opening headline
1 version showing functionality through Play magazine